
The Next Step: With Natalya Piro
Kenza Fourati sits with model and florist Natalya Piro on losing the career she knew, becoming a mother while losing her own, and finding her voice among women.
Our customers, friends, and the people we work with are part of what makes OSAY. Here, they share their stories: what they do, what matters to them, and where life is taking them.

Kenza Fourati sits with model and florist Natalya Piro on losing the career she knew, becoming a mother while losing her own, and finding her voice among women.

Kenza Fourati sits with model Thaïs dos Santos on shapeshifting, the trap of being capable, and building a new life for herself and her two sons.

Kenza Fourati sits with model Natalia Costa on Milan at sixteen, aging in fashion, and what it looks like to build a life one small joy at a time.

Afradh Ali on Ayoon, the Carroll Gardens shop where we gather, being present at work and at home, and what success really means.


Ines Crnokrak on life after the runway, founding Škola Serbika for her son, and the castle she has been building inside herself.

Ichrak Baffoun on her grandmother’s mercerie, leaving finance in Paris, and building Studio Mercerie in New York.

Hafsa Koita on late-night baking in her Brooklyn apartment, the madeleine, and opening Marbré’s own bakery in Park Slope.

Loubna Slimi Pichard on ZOUZ IN, moving her family to Valencia, and why success, for her, means freedom.

Yumna Madi on going from solar energy to Syrian food, co-founding Lammeh with chef Rala Ziadeh, and telling Arab stories on her own terms.
We’re Kenza and Simone. OSAY began with a frustration we shared: the place we knew rarely resembled the place we saw portrayed. We wanted to show more of it.
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