
The Hands That Carry It: Remembering Moncef
Moncef’s passing has made us think again about what it means to preserve a craft, and the hands that carry it.
Notes from Kenza and Simone. What we’re making, news from the atelier, collaborations, and what we’re learning as we keep building OSAY.

Moncef’s passing has made us think again about what it means to preserve a craft, and the hands that carry it.

This summer ended with a loss for our OSAY family. Moncef, a beloved member of our atelier, passed after a short illness. A man of few words whose hands said everything his voice did not. His soul and skill are in everything we made together.

OSAY’s first community evening: an olive oil tasting at Ayoon Brooklyn led by sommelier Soraya Hosni. Aroma, bitterness, astringency, and what makes a great oil truly great.

Kenza Fourati’s essay from Vogue Arabia on how OSAY was born in New York: parallel lives, a reunion at L’Alliance Française, and a city that asks you to build your own belonging.

OSAY co-founder Kenza on her conversation with Mikey Hanna for Afikra: why OSAY exists, why the people at the bench are the designers, and why Tunisia’s artisanal tradition deserves to be named.

The story of L’Odaïtès: three sisters, a grandmother’s Mediterranean apothecary recipes, and the skincare line OSAY co-founder Simone won’t live without.

The death of our collaborator Mansour has had a profound impact on us, as humans, as co-founders, and as a company. We are still learning

Hi, I am Hind and yesterday I had that day. You know, one of those builder days where you’re stretched thin, pulled in ten directions,

A few days ago, I had the privilege of sharing the Business of Fashion Crossroads stage with the extraordinary Carla Fernández. It was a defining

When you’re not afraid to ask, you begin to understand. At OSAY THE LABEL, asking has become our way of building. Where does the leather
We’re Kenza and Simone. OSAY began with a frustration we shared: the place we knew rarely resembled the place we saw portrayed. We wanted to show more of it.
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