Latest

She Keeps Dreaming. She Keeps Building — Afradh of Ayoon Brooklyn
Meet Afradh Althaibani, Yemeni-born founder of Ayoon Brooklyn: a destination store, a community space, and OSAY’s exclusive Brooklyn home for the Coastal Clay edit.

On Gathering: The First OSAY Community Evening
OSAY’s first community evening: an olive oil tasting at Ayoon Brooklyn led by sommelier Soraya Hosni. Aroma, bitterness, astringency, and what makes a great oil truly great.

Muses Stories

A Multi-Disciplinary Artist
Asma Derouiche, an artist and entrepreneur who pushes the boundaries of design, objects, and artisanal craftsmanship.

Dora Ennafaa
Social Media and Digital Content Strategist at Universal Pictures International Entertainment

She Keeps Dreaming. She Keeps Building — Meet Hafsa Koita
✨She keeps dreaming. She keeps building.✨ Meet Hafsa Koita @itshafsatou, the French-Senegalese founder of @marbrenyc — a
Visual Diary

Dumbo
An OSAY visual diary in Dumbo, Brooklyn. Photographed by Asia Pulko, with muse Kenza Fourati against the brick and bridge of New York’s waterfront.

Nabeul, Dar El Gaïed
An OSAY visual diary in Nabeul, Tunisia, at the Dar El Gaied Guest House. Photographed by Rock Raven, art directed by Asma El Askri, styled in AZYA Ready To Wear.

Nadja
An OSAY portrait of muse Nadja Giramata. Photography by Mike Kobal, hair and makeup by Joy Fennel.