Latest

The Next Step: With Natalia Costa
Kenza Fourati sits with model Natalia Costa on Milan at sixteen, aging in fashion, and what it looks like to build a life one small joy at a time.

She Keeps Building: Afradh of Ayoon Brooklyn
Meet Afradh Althaibani, Yemeni-born founder of Ayoon Brooklyn: a destination store, a community space, and OSAY’s exclusive Brooklyn home for the Coastal Clay edit.

On Gathering: The First OSAY Community Evening
OSAY’s first community evening: an olive oil tasting at Ayoon Brooklyn led by sommelier Soraya Hosni. Aroma, bitterness, astringency, and what makes a great oil truly great.
Muses Stories


Sustainability Defined
Caterina Occhio, social entrepreneur, and sustainability advisor for Alaïa, Chloe, the UN, B Corps and Fair Trade.

She Keeps Dreaming. She Keeps Building — Meet Yumna
✨She Keeps Dreaming. She Keeps Building.✨ Meet Yumna @yumnamadi — co-founder of @lammeh.nyc, a New York–based Arab
Visual Diary

Mediterranean Blues
An OSAY visual diary in Sidi Bou Said, Tunisia. Photography by Joanna Ben Souissi with hair and makeup by Coco Med.

Tunis
An OSAY visual diary in Tunis. Photography by Joanna Ben Souissi, with muse Wafe Hajji at the Dar Ben Gacem Hotel in the heart of the medina.

Dumbo
An OSAY visual diary in Dumbo, Brooklyn. Photographed by Asia Pulko, with muse Kenza Fourati against the brick and bridge of New York’s waterfront.