Our Stories Are Yours - Blog by OSAY THE LABEL

A Night Of Fashion And Purpose

Our Journey Toward Sustainability

Our Commitment to Sustainability At OSAY, sustainability is more than just a principle—it’s a way of life.

Insights from the CANEX Summit in Algiers

Addressing Manufacturing Challenges in Africa The recent CANEX Summit in Algiers provided a vital platform for discussing

A Night of Fashion and Purpose

OSAY at the RISE & Bloom Fashion Show At OSAY, we believe in the power of second

Dora Ennafaa

Social Media and Digital Content Strategist at Universal Pictures International Entertainment

Daisy Hutton

Mom. Asian American founder of The Fixx Collective. Aspiring golfer.

Sharon Yang

Traveler, specialist in Government and Politics Outreach.

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She Keeps Building. This series celebrates women w

She Keeps Building.
This series celebrates women who are walking different paths—with determination, care, and the courage to keep going, even when the way forward isn’t fully clear.

Some are shifting careers. Others are reimagining what motherhood means. Some are artists, lawyers, teachers, or founders. All of them are choosing to take the next step—imperfectly, intentionally, and in their own rhythm.

Meet Ichrak @ichou_nyc , founder of @studiomercerie. She’s a former finance professional, a mother, an immigrant, and a creative who built her own lane in the world of event design.

Ichrak didn’t have a map—just vision, grit, and the belief that a different life was possible.
“You can dream of a different life—and it will come. Just be patient.”
Her story is one of quiet persistence and bold imagination—a reminder that every step matters, even when we don’t know where the road will lead.
Know someone walking a path that deserves to be seen? A friend, a sister, a colleague, or even yourself—message us. We’d love to hear.

#SheKeepsBuilding #Walkamileinmyshoes #madewithsoulskillandlove #StudioMercerie #OSAYSteps #WalkingWithPurpose #PatienceAndPow

At home in the rhythm of celebration — our cofou

At home in the rhythm of celebration — our cofounder Kenza prepares with her family, wearing La Mule in Gray. Mediterranean ease meets timeless craftsmanship.
Eid Mubarak to everyone celebrating around the world 🌍💙
Repost @nytstyle Reporter @sadibahasan
Photographer @amirbangs

#osay #ourstoriesareyours #artisans #walkamileinmyshoes #eidmubarak

Today is a heavy day at OSAY. We lost Mansour—on

Today is a heavy day at OSAY.
We lost Mansour—one of our very first artisans, with us since day one. One of the most creative, generous souls we’ve ever known. His smile lit up every room; his presence was the heartbeat of the atelier.

Mansour wasn’t just part of our business—he was family. The kind of person whose hands told stories, whose spirit lives on in every stitch of most of our pieces.

We will miss him deeply. His legacy lives in the love, joy, and craftsmanship that define OSAY. Our hearts are with his family, his wife and two daughters.

This is why we do what we do: to honor the people behind the work.
To connect you not just to a product—but to a soul.

Rest in peace, dear Mansour. Thank you for everything.

#OSAY #OurStoriesAreYours #walkamileinmyshoes #HandmadeWithLove #inmemory

No rub, no break-in period—just buttery soft lea

No rub, no break-in period—just buttery soft leather remnants from the luxury industry that molds to your feet for instant comfort. Slip them on and go! 🌍♻️
#osay #ourstoriesareyours #artisans #walkamileinmyshoes #madewithsoulskillandlove

🌸 Call the Girls! 🌸 Join us on March 20th fo

🌸 Call the Girls! 🌸
Join us on March 20th for an exclusive Upper East Side Spring Pop-Up!

Sip, shop & mingle with us and other founders —see you there! ✨🥂 @l2rthelabel @kenzaklay @maaliciousjewelry @meknassia_natural_product @laraalcantara

📍 220 E 81st St
⏰ 10 AM - 7 PM

At OSAY, we reject the old narrative—the one whe

At OSAY, we reject the old narrative—the one where design happens in Paris, LA, or New York, and the hands that bring it to life remain invisible, somewhere in the Global South. We stand against this model.

For us, creation is not a one-way street. Our artisans are not just makers; they are designers, co-creators, visionaries. Every OSAY piece is a dialogue—born from shared creativity, mutual respect, and deep craftsmanship.

The time for extractive relationships in fashion is over. The future is about collaboration, not hierarchy. And at OSAY, that future is now.

#OSAYTheLabel #artisan #ethical #madewithsoulskillandlove #walkamileinmyshoes

Breezy Days, Timeless Style ✨ Our cofounder wear

Breezy Days, Timeless Style ✨ Our cofounder wearing a sundress, and La Zebra N.1 loafers—spring is here🌱
#osay #ourstoriesareyours #artisans #walkamileinmyshoes