Latest

In Loving Memory of Moncef
This summer ended with a loss for our OSAY family. Moncef, a beloved member of our atelier, passed after a short illness. A man of few words whose hands said everything his voice did not. His soul and skill are in everything we made together.

The Next Step: With Natalia Costa
Kenza Fourati sits with model Natalia Costa on Milan at sixteen, aging in fashion, and what it looks like to build a life one small joy at a time.

She Keeps Building: Afradh of Ayoon Brooklyn
Afradh Althaibani built Ayoon Brooklyn into a destination store, a community space — and OSAY’s exclusive home in Brooklyn.
Muses Stories


She Keeps Dreaming. She Keeps Building — Meet Hafsa Koita
✨She keeps dreaming. She keeps building.✨ Meet Hafsa Koita @itshafsatou, the French-Senegalese founder of @marbrenyc — a

She Keeps Dreaming. She Keeps Building — Meet Yumna
✨She Keeps Dreaming. She Keeps Building.✨ Meet Yumna @yumnamadi — co-founder of @lammeh.nyc, a New York–based Arab
Visual Diary

NYC
An OSAY visual diary in New York City. Photography by Mike Kobal, jewelry by Shahlakarimi, outerwear by Bernardo, with muse Kenza Fourati.

Tunis
An OSAY visual diary in Tunis. Photography by Joanna Ben Souissi, with muse Wafe Hajji at the Dar Ben Gacem Hotel in the heart of the medina.

Mediterranean Blues
An OSAY visual diary in Sidi Bou Said, Tunisia. Photography by Joanna Ben Souissi with hair and makeup by Coco Med.