Latest

The Next Step: With Natalia Costa
Kenza Fourati sits with model Natalia Costa on Milan at sixteen, aging in fashion, and what it looks like to build a life one small joy at a time.

She Keeps Building: Afradh of Ayoon Brooklyn
Meet Afradh Althaibani, Yemeni-born founder of Ayoon Brooklyn: a destination store, a community space, and OSAY’s exclusive Brooklyn home for the Coastal Clay edit.

On Gathering: The First OSAY Community Evening
OSAY’s first community evening: an olive oil tasting at Ayoon Brooklyn led by sommelier Soraya Hosni. Aroma, bitterness, astringency, and what makes a great oil truly great.
Muses Stories



Empowering Voices
Merhan Keller is an Egyptian-born trailblazer, model and activist, advocating for justice, women’s rights, and comfortable shoes
Visual Diary

Dumbo
An OSAY visual diary in Dumbo, Brooklyn. Photographed by Asia Pulko, with muse Kenza Fourati against the brick and bridge of New York’s waterfront.

Nabeul, Dar El Gaïed
An OSAY visual diary in Nabeul, Tunisia, at the Dar El Gaied Guest House. Photographed by Rock Raven, art directed by Asma El Askri, styled in AZYA Ready To Wear.

Mediterranean Winter
An OSAY visual diary of a Mediterranean winter. Photography by Joanna Ben Souissi, with muses Kenza Fourati, Dora Bouchoucha, and Nada Khomsi.