Latest

In Loving Memory of Moncef
This summer ended with a loss for our OSAY family. Moncef, a beloved member of our atelier, passed after a short illness. A man of few words whose hands said everything his voice did not. His soul and skill are in everything we made together.

The Next Step: With Natalia Costa
Kenza Fourati sits with model Natalia Costa on Milan at sixteen, aging in fashion, and what it looks like to build a life one small joy at a time.

She Keeps Building: Afradh of Ayoon Brooklyn
Afradh Althaibani built Ayoon Brooklyn into a destination store, a community space — and OSAY’s exclusive home in Brooklyn.
Muses Stories


A Multi-Disciplinary Artist
Asma Derouiche, an artist and entrepreneur who pushes the boundaries of design, objects, and artisanal craftsmanship.

Portrait of an Entrepreneur
Meet Chloe Mortaud, a serial entrepreneur, a model, and a content creator.
Visual Diary

Mediterranean Blues
An OSAY visual diary in Sidi Bou Said, Tunisia. Photography by Joanna Ben Souissi with hair and makeup by Coco Med.

Dumbo
An OSAY visual diary in Dumbo, Brooklyn. Photographed by Asia Pulko, with muse Kenza Fourati against the brick and bridge of New York’s waterfront.

Nabeul, Dar El Gaïed
An OSAY visual diary in Nabeul, Tunisia, at the Dar El Gaied Guest House. Photographed by Rock Raven, art directed by Asma El Askri, styled in AZYA Ready To Wear.