Latest

She Keeps Dreaming. She Keeps Building — Afradh of Ayoon Brooklyn
Meet Afradh Althaibani, Yemeni-born founder of Ayoon Brooklyn: a destination store, a community space, and OSAY’s exclusive Brooklyn home for the Coastal Clay edit.

On Gathering: The First OSAY Community Evening
OSAY’s first community evening: an olive oil tasting at Ayoon Brooklyn led by sommelier Soraya Hosni. Aroma, bitterness, astringency, and what makes a great oil truly great.

Muses Stories

The Art of Styling
Meet Engie Hassan, acclaimed fashion stylist, costume designer, and style commentator.


Visual Diary

Dumbo
An OSAY visual diary in Dumbo, Brooklyn. Photographed by Asia Pulko, with muse Kenza Fourati against the brick and bridge of New York’s waterfront.

NYC
An OSAY visual diary in New York City. Photography by Mike Kobal, jewelry by Shahlakarimi, outerwear by Bernardo, with muse Kenza Fourati.

Mediterranean Blues
An OSAY visual diary in Sidi Bou Said, Tunisia. Photography by Joanna Ben Souissi with hair and makeup by Coco Med.