Latest

In Loving Memory of Moncef
This summer ended with a loss for our OSAY family. Moncef, a beloved member of our atelier, passed after a short illness. A man of few words whose hands said everything his voice did not. His soul and skill are in everything we made together.

The Next Step: With Natalia Costa
Kenza Fourati sits with model Natalia Costa on Milan at sixteen, aging in fashion, and what it looks like to build a life one small joy at a time.

She Keeps Building: Afradh of Ayoon Brooklyn
Afradh Althaibani built Ayoon Brooklyn into a destination store, a community space — and OSAY’s exclusive home in Brooklyn.
Muses Stories

The Futurist
Sinead Bovell stands at the intersection of technology, fashion, and futurism. As the visionary founder of WAYE, a leading tech education company, and a sought-after model.

She Keeps Dreaming. She Keeps Building — Meet Loubna
✨She Keeps Dreaming. She Keeps Building.✨ Meet Loubna @lsp_stories @zouzin__ — the immigrant founder of ZOUZ IN,

Dora Ennafaa
Social Media and Digital Content Strategist at Universal Pictures International Entertainment
Visual Diary

Nadja
An OSAY portrait of muse Nadja Giramata. Photography by Mike Kobal, hair and makeup by Joy Fennel.

Dumbo
An OSAY visual diary in Dumbo, Brooklyn. Photographed by Asia Pulko, with muse Kenza Fourati against the brick and bridge of New York’s waterfront.

Mediterranean Blues
An OSAY visual diary in Sidi Bou Said, Tunisia. Photography by Joanna Ben Souissi with hair and makeup by Coco Med.