Latest

The Next Step: With Natalia Costa
Kenza Fourati sits with model Natalia Costa on Milan at sixteen, aging in fashion, and what it looks like to build a life one small joy at a time.

She Keeps Building: Afradh of Ayoon Brooklyn
Meet Afradh Althaibani, Yemeni-born founder of Ayoon Brooklyn: a destination store, a community space, and OSAY’s exclusive Brooklyn home for the Coastal Clay edit.

On Gathering: The First OSAY Community Evening
OSAY’s first community evening: an olive oil tasting at Ayoon Brooklyn led by sommelier Soraya Hosni. Aroma, bitterness, astringency, and what makes a great oil truly great.
Muses Stories

Nurturing Young Minds
Jennifer Port, a dedicated first-grade teacher who embodies the essence of nurturing young minds.

Navigating Sustainable Fashion
Thania Peck, a passionate advocate for sustainability in the fashion industry.

Empowering Voices
Merhan Keller is an Egyptian-born trailblazer, model and activist, advocating for justice, women’s rights, and comfortable shoes
Visual Diary

Nabeul, Dar El Gaïed
An OSAY visual diary in Nabeul, Tunisia, at the Dar El Gaied Guest House. Photographed by Rock Raven, art directed by Asma El Askri, styled in AZYA Ready To Wear.

Tunis
An OSAY visual diary in Tunis. Photography by Joanna Ben Souissi, with muse Wafe Hajji at the Dar Ben Gacem Hotel in the heart of the medina.

Dumbo
An OSAY visual diary in Dumbo, Brooklyn. Photographed by Asia Pulko, with muse Kenza Fourati against the brick and bridge of New York’s waterfront.