Latest

New York, I Love You — And You Are Where We Began
Kenza Fourati’s essay from Vogue Arabia on how OSAY was born in New York: parallel lives, a reunion at L’Alliance Française, and a city that asks you to build your own belonging.

On Being in the Right Room
OSAY co-founder Kenza on her conversation with Mikey Hanna for Afikra: why OSAY exists, why the people at the bench are the designers, and why Tunisia’s artisanal tradition deserves to be named.

L’Odaïtès: Three Sisters, A Family’s Wisdom
The story of L’Odaïtès: three sisters, a grandmother’s Mediterranean apothecary recipes, and the skincare line OSAY co-founder Simone won’t live without.
Muses Stories

A Multi-Disciplinary Artist
Asma Derouiche, an artist and entrepreneur who pushes the boundaries of design, objects, and artisanal craftsmanship.

Sustainability Defined
Caterina Occhio, social entrepreneur, and sustainability advisor for Alaïa, Chloe, the UN, B Corps and Fair Trade.

Visual Diary

Dumbo
An OSAY visual diary in Dumbo, Brooklyn. Photographed by Asia Pulko, with muse Kenza Fourati against the brick and bridge of New York’s waterfront.

Tunis
An OSAY visual diary in Tunis. Photography by Joanna Ben Souissi, with muse Wafe Hajji at the Dar Ben Gacem Hotel in the heart of the medina.

NYC
An OSAY visual diary in New York City. Photography by Mike Kobal, jewelry by Shahlakarimi, outerwear by Bernardo, with muse Kenza Fourati.