Latest

She Keeps Dreaming. She Keeps Building — Afradh of Ayoon Brooklyn
Meet Afradh Althaibani, Yemeni-born founder of Ayoon Brooklyn: a destination store, a community space, and OSAY’s exclusive Brooklyn home for the Coastal Clay edit.

On Gathering: The First OSAY Community Evening
OSAY’s first community evening: an olive oil tasting at Ayoon Brooklyn led by sommelier Soraya Hosni. Aroma, bitterness, astringency, and what makes a great oil truly great.

Muses Stories


She Keeps Dreaming. She Keeps Building — Meet Hafsa Koita
✨She keeps dreaming. She keeps building.✨ Meet Hafsa Koita @itshafsatou, the French-Senegalese founder of @marbrenyc — a

Nurturing Young Minds
Jennifer Port, a dedicated first-grade teacher who embodies the essence of nurturing young minds.
Visual Diary

Nadja
An OSAY portrait of muse Nadja Giramata. Photography by Mike Kobal, hair and makeup by Joy Fennel.

Mediterranean Blues
An OSAY visual diary in Sidi Bou Said, Tunisia. Photography by Joanna Ben Souissi with hair and makeup by Coco Med.

NYC
An OSAY visual diary in New York City. Photography by Mike Kobal, jewelry by Shahlakarimi, outerwear by Bernardo, with muse Kenza Fourati.