Latest

The Next Step: With Natalia Costa
Kenza Fourati sits with model Natalia Costa on Milan at sixteen, aging in fashion, and what it looks like to build a life one small joy at a time.

She Keeps Building: Afradh of Ayoon Brooklyn
Meet Afradh Althaibani, Yemeni-born founder of Ayoon Brooklyn: a destination store, a community space, and OSAY’s exclusive Brooklyn home for the Coastal Clay edit.

On Gathering: The First OSAY Community Evening
OSAY’s first community evening: an olive oil tasting at Ayoon Brooklyn led by sommelier Soraya Hosni. Aroma, bitterness, astringency, and what makes a great oil truly great.
Muses Stories


She Keeps Dreaming. She Keeps Building — Meet Hafsa Koita
✨She keeps dreaming. She keeps building.✨ Meet Hafsa Koita @itshafsatou, the French-Senegalese founder of @marbrenyc — a

Empowering Voices
Merhan Keller is an Egyptian-born trailblazer, model and activist, advocating for justice, women’s rights, and comfortable shoes
Visual Diary

Mediterranean Blues
An OSAY visual diary in Sidi Bou Said, Tunisia. Photography by Joanna Ben Souissi with hair and makeup by Coco Med.

Dumbo
An OSAY visual diary in Dumbo, Brooklyn. Photographed by Asia Pulko, with muse Kenza Fourati against the brick and bridge of New York’s waterfront.

Nadja
An OSAY portrait of muse Nadja Giramata. Photography by Mike Kobal, hair and makeup by Joy Fennel.