Latest

She Keeps Dreaming. She Keeps Building — Afradh of Ayoon Brooklyn
Meet Afradh Althaibani, Yemeni-born founder of Ayoon Brooklyn: a destination store, a community space, and OSAY’s exclusive Brooklyn home for the Coastal Clay edit.

On Gathering: The First OSAY Community Evening
OSAY’s first community evening: an olive oil tasting at Ayoon Brooklyn led by sommelier Soraya Hosni. Aroma, bitterness, astringency, and what makes a great oil truly great.

Muses Stories

She Keeps Dreaming. She Keeps Building — Meet Yumna
✨She Keeps Dreaming. She Keeps Building.✨ Meet Yumna @yumnamadi — co-founder of @lammeh.nyc, a New York–based Arab

Close and Personal
Sheralee is a German Filipino model and a self-described vagabond tattoo artist.
Visual Diary

NYC
An OSAY visual diary in New York City. Photography by Mike Kobal, jewelry by Shahlakarimi, outerwear by Bernardo, with muse Kenza Fourati.

Dumbo
An OSAY visual diary in Dumbo, Brooklyn. Photographed by Asia Pulko, with muse Kenza Fourati against the brick and bridge of New York’s waterfront.

Nadja
An OSAY portrait of muse Nadja Giramata. Photography by Mike Kobal, hair and makeup by Joy Fennel.