Latest

She Keeps Dreaming. She Keeps Building — Afradh of Ayoon Brooklyn
Meet Afradh Althaibani, Yemeni-born founder of Ayoon Brooklyn: a destination store, a community space, and OSAY’s exclusive Brooklyn home for the Coastal Clay edit.

On Gathering: The First OSAY Community Evening
OSAY’s first community evening: an olive oil tasting at Ayoon Brooklyn led by sommelier Soraya Hosni. Aroma, bitterness, astringency, and what makes a great oil truly great.

Muses Stories


She Keeps Dreaming. She Keeps Building — Meet Yumna
✨She Keeps Dreaming. She Keeps Building.✨ Meet Yumna @yumnamadi — co-founder of @lammeh.nyc, a New York–based Arab

Behind the lens
Photographer and videographer, Bechir Zayene looks back at his career and creative journey.
Visual Diary

Nadja
An OSAY portrait of muse Nadja Giramata. Photography by Mike Kobal, hair and makeup by Joy Fennel.

Mediterranean Winter
An OSAY visual diary of a Mediterranean winter. Photography by Joanna Ben Souissi, with muses Kenza Fourati, Dora Bouchoucha, and Nada Khomsi.

Mediterranean Blues
An OSAY visual diary in Sidi Bou Said, Tunisia. Photography by Joanna Ben Souissi with hair and makeup by Coco Med.