Latest

She Keeps Dreaming. She Keeps Building — Afradh of Ayoon Brooklyn
Meet Afradh Althaibani, Yemeni-born founder of Ayoon Brooklyn: a destination store, a community space, and OSAY’s exclusive Brooklyn home for the Coastal Clay edit.

On Gathering: The First OSAY Community Evening
OSAY’s first community evening: an olive oil tasting at Ayoon Brooklyn led by sommelier Soraya Hosni. Aroma, bitterness, astringency, and what makes a great oil truly great.

Muses Stories


She Keeps Dreaming. She Keeps Building — Meet Yumna
✨She Keeps Dreaming. She Keeps Building.✨ Meet Yumna @yumnamadi — co-founder of @lammeh.nyc, a New York–based Arab

Visual Diary

NYC
An OSAY visual diary in New York City. Photography by Mike Kobal, jewelry by Shahlakarimi, outerwear by Bernardo, with muse Kenza Fourati.

Nabeul, Dar El Gaïed
An OSAY visual diary in Nabeul, Tunisia, at the Dar El Gaied Guest House. Photographed by Rock Raven, art directed by Asma El Askri, styled in AZYA Ready To Wear.

Dumbo
An OSAY visual diary in Dumbo, Brooklyn. Photographed by Asia Pulko, with muse Kenza Fourati against the brick and bridge of New York’s waterfront.