Latest
The Next Step: With Natalia Costa
Kenza Fourati sits with model Natalia Costa on Milan at sixteen, aging in fashion, and what it looks like to build a life one small joy at a time.
She Keeps Building: Afradh of Ayoon Brooklyn
Meet Afradh Althaibani, Yemeni-born founder of Ayoon Brooklyn: a destination store, a community space, and OSAY’s exclusive Brooklyn home for the Coastal Clay edit.
On Gathering: The First OSAY Community Evening
OSAY’s first community evening: an olive oil tasting at Ayoon Brooklyn led by sommelier Soraya Hosni. Aroma, bitterness, astringency, and what makes a great oil truly great.
Muses Stories
She Keeps Dreaming. She Keeps Building — Meet Yumna
✨She Keeps Dreaming. She Keeps Building.✨ Meet Yumna @yumnamadi — co-founder of @lammeh.nyc, a New York–based Arab
She Keeps Building — Meet Ichrak
✨She Keeps Building.✨ This series celebrates women who are walking different paths—with determination, care, and the courage
The Futurist
Sinead Bovell stands at the intersection of technology, fashion, and futurism. As the visionary founder of WAYE, a leading tech education company, and a sought-after model.
Visual Diary
Dumbo
An OSAY visual diary in Dumbo, Brooklyn. Photographed by Asia Pulko, with muse Kenza Fourati against the brick and bridge of New York’s waterfront.
Mediterranean Winter
An OSAY visual diary of a Mediterranean winter. Photography by Joanna Ben Souissi, with muses Kenza Fourati, Dora Bouchoucha, and Nada Khomsi.
Mediterranean Blues
An OSAY visual diary in Sidi Bou Said, Tunisia. Photography by Joanna Ben Souissi with hair and makeup by Coco Med.
