Latest

The Next Step: With Natalia Costa
Kenza Fourati sits with model Natalia Costa on Milan at sixteen, aging in fashion, and what it looks like to build a life one small joy at a time.

She Keeps Building: Afradh of Ayoon Brooklyn
Meet Afradh Althaibani, Yemeni-born founder of Ayoon Brooklyn: a destination store, a community space, and OSAY’s exclusive Brooklyn home for the Coastal Clay edit.

On Gathering: The First OSAY Community Evening
OSAY’s first community evening: an olive oil tasting at Ayoon Brooklyn led by sommelier Soraya Hosni. Aroma, bitterness, astringency, and what makes a great oil truly great.
Muses Stories

Nurturing Young Minds
Jennifer Port, a dedicated first-grade teacher who embodies the essence of nurturing young minds.


She Keeps Dreaming. She Keeps Building — Meet Hafsa Koita
✨She keeps dreaming. She keeps building.✨ Meet Hafsa Koita @itshafsatou, the French-Senegalese founder of @marbrenyc — a
Visual Diary

Dumbo
An OSAY visual diary in Dumbo, Brooklyn. Photographed by Asia Pulko, with muse Kenza Fourati against the brick and bridge of New York’s waterfront.

NYC
An OSAY visual diary in New York City. Photography by Mike Kobal, jewelry by Shahlakarimi, outerwear by Bernardo, with muse Kenza Fourati.

Tunis
An OSAY visual diary in Tunis. Photography by Joanna Ben Souissi, with muse Wafe Hajji at the Dar Ben Gacem Hotel in the heart of the medina.