Latest

She Keeps Dreaming. She Keeps Building — Afradh of Ayoon Brooklyn
Meet Afradh Althaibani, Yemeni-born founder of Ayoon Brooklyn: a destination store, a community space, and OSAY’s exclusive Brooklyn home for the Coastal Clay edit.

On Gathering: The First OSAY Community Evening
OSAY’s first community evening: an olive oil tasting at Ayoon Brooklyn led by sommelier Soraya Hosni. Aroma, bitterness, astringency, and what makes a great oil truly great.

Muses Stories

Behind the lens
Photographer and videographer, Bechir Zayene looks back at his career and creative journey.

Portrait of an Entrepreneur
Meet Chloe Mortaud, a serial entrepreneur, a model, and a content creator.

A Multi-Disciplinary Artist
Asma Derouiche, an artist and entrepreneur who pushes the boundaries of design, objects, and artisanal craftsmanship.
Visual Diary

Nabeul, Dar El Gaïed
An OSAY visual diary in Nabeul, Tunisia, at the Dar El Gaied Guest House. Photographed by Rock Raven, art directed by Asma El Askri, styled in AZYA Ready To Wear.

NYC
An OSAY visual diary in New York City. Photography by Mike Kobal, jewelry by Shahlakarimi, outerwear by Bernardo, with muse Kenza Fourati.

Mediterranean Winter
An OSAY visual diary of a Mediterranean winter. Photography by Joanna Ben Souissi, with muses Kenza Fourati, Dora Bouchoucha, and Nada Khomsi.