Loubna Slimi Pichard: What Freedom Looks Like

Loubna Slimi Pichard: What Freedom Looks Like

She Keeps Building

Loubna has packed up a home more than once. A mother of twins whose life has crossed continents, she knows what it means to decide what comes with you and what stays behind.

What comes with you

That question sits at the heart of ZOUZ IN, the online home goods store she founded. She chooses each piece for its story as much as its beauty, the kind of object that makes a new place feel like yours.

Loubna Slimi Pichard with ZOUZ IN home goods, wearing OSAY

Valencia

And she is living the question again. Loubna and her family have just moved to Valencia, where she is unpacking boxes and rebuilding her business on her own terms.

Her definition of success has travelled with her.

“For me success means freedom: a calm mind, good health and the ability to positively impact others.”

Loubna Slimi Pichard on the beach, wearing OSAY

Everyday heroes

The people who inspire her most, she says, are rarely the famous ones.

“And truly what moves me the most are the everyday heroes, the ones who live by their values with integrity and kindness, away from the spotlight.”

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