The State of Manufacturing in Tunisia

Manufacturing in Tunisia and the African continent in general faces several challenges that impede the sector’s growth. Issues such as inadequate infrastructure, complex bureaucracy, high costs related to duties, customs, and shipping, as well as a lack of support for sustainable efforts, significantly affect production capabilities.

Moreover, the broader continent has been overlooked by the Global North for too long, leaving many local artisans and manufacturers without the necessary resources and recognition to thrive.

During the panel discussions, we made a conscious decision to acknowledge these issues while focusing more on solutions and opportunities. We believe that by addressing these challenges head-on, we can pave the way for positive change.

The Role of Sustainability

Sustainability emerged as a key theme during the summit. The conversation highlighted the importance of preserving cultural heritage while adopting environmentally responsible practices in manufacturing. By prioritizing sustainable materials and methods, we can create a resilient industry that benefits both artisans and the environment.

Empowering local artisans is central to this mission. Providing resources, training, and access to technology can help them adapt to contemporary market needs while honoring their traditional craftsmanship. This empowerment not only enhances their livelihoods but also contributes to preserving Tunisia’s rich cultural heritage.

Opportunities for Growth

While the challenges are significant, the opportunities in Africa are equally compelling. Africa’s economy is growing exponentially, with projections indicating that one in four workers will be from the continent within the next 25 years. The possibilities are endless, from near-shoring end-to-end supply chains to addressing regional and local markets.

The commitment from institutions like Afreximbank, which has pledged $2 billion to support the creative economies, and the establishment of the Pan-African Fashion Alliance further highlight the potential for growth and collaboration. By tapping into the inherent resourcefulness in sustainability, we can develop a comprehensive fashion economy that uplifts artisans and contributes to broader economic growth.

Collaboration and Innovation

The CANEX Summit served as a reminder that collaboration is essential for overcoming manufacturing challenges. By bringing together stakeholders from various sectors, we can share insights and strategies to foster economic growth. Working together, we can create a more supportive ecosystem for artisans and manufacturers alike.

As we move forward, OSAY is committed to integrating the insights gained from the CANEX Summit into our operations. We believe in the potential of Tunisian craftsmanship and aim to connect traditional artisans with global markets, ensuring that their skills and stories are celebrated.