Discover with us, Asma Derouiche, a multi-disciplinary artist and creative entrepreneur, cofounder of Studio 7, the leading design studio and store in Doha.
Dive into the inspiring journey of the talented Asma, who graciously shares her journey which brought her to open the avant-garde design studio and store Studio 7 in the heart of Doha, a creative hub for up-and-coming and established Arab designers.
Asma is passionate about innovative design and collaboration and is committed to showcasing the beauty and potential of local crafts and is constantly pushing the boundaries of what is possible in design.
Listen to this fascinating conversation about Arab design and “the new authentic”.
“ The new authentic, or the constructive authenticity of Doha, is determined by an extremely heterogeneous, cosmopolitan environment which together contributes to the contemporary identity of the country.”
“Our creative studio serves to bring together a fragmented community of designers, professors, makers and artisans, in a space that feels safe to them to create and collaborate.”
“ We envision Studio 7 as the hub that brings together Arab designers, Arab design; we like to break the preconceived stereotypes and ideas of what Arab design should look like.”
“ Arab culture is a way of living, a community that is extremely diverse but the commonality is the yearning for the past, for the concept of home, of rituals that remind you of home, for nostalgia. Our design products trigger certain emotions, usually nostalgia and familiarity.”
Asma is also one the Arab champion of Crossfit, she goes around the world to compete, taking the challenge mostly with herself. This is what she tells us about Crossfit:
“Crossfit primarily taught me that when I have a big goal, that seems far that might feel unachievable; the only way to get there is by breaking it down into small achievable short term goals that together wave the path to the bigger one.
Discipline, consistency and perseverance become naturally a daily routine and it shows in all aspects of your life.
Crossfit has become a lifestyle and it taught me and still teaches me new things about myself everyday. 5 years ago I never thought I would be or I would look like the person I am today.
It primarily taught me that when I have a big goal, that seems far that might feel unachievable and mentally challenging and when perfection and fear comes on the way, the only way to get there is by breaking it down into small achievable short term goals that together wave the path to the bigger one.
For example, I never thought that I would be able to walk on my hands, and yet today I do! I just put my ego aside and scaled the movement over and over again, from upside down hold against the wall, to shoulder taps to upside down plates step ups … until I developed the strength and the technique for it… I know that this might sound like Chinese but I just wanted to give you an example of what the body can achieve while your mind never thought it would.
You become addicted to progress so that discipline, consistency and perseverance become naturally a daily routine and it shows in all aspects of your life.”