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June 4, 2026

She Keeps Dreaming. She Keeps Building — Afradh of Ayoon Brooklyn

June 4, 2026

Meet Afradh Althaibani, Yemeni-born founder of Ayoon Brooklyn: a destination store, a community space, and OSAY’s exclusive Brooklyn home for the Coastal Clay edit.

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✨She keeps dreaming. She keeps building.✨ This m ✨She keeps dreaming. She keeps building.✨
 
This month, we’re featuring a woman we’re proud to call both a partner and a friend.
 
Founder of AYOON Brooklyn at 331 Smith Street, @ayoonbrookyln, Afradh has built more than a store—a gathering place for artists, makers, founders, and neighbors.
 
A humanitarian, mother, and entrepreneur, she moves between worlds—rooted in Brooklyn, shaped by experiences across continents. She has the rare gift of making a neighborhood store feel like a window onto the world.
 
How does she wear her OSAYS? “With everything.” Most recently, with barrel-leg jeans on a Saturday afternoon.
 
But what stayed with us was what she said next, knowing who made a piece, and being able to tell its story.
 
That’s the luxury we believe in. Not trends. Not excess. Connection.
 
We’re honored to share her story.
 
#osay #ourstoriesareyours #artisans #walkamileinmyshoes #ayoonbrooklyn
Kenza is a size 10. Simone is a size 5. Because we Kenza is a size 10. Simone is a size 5.
Because we know how annoying it is to fall in love with a pair of shoes and not find them in your size, we made sure to order generously at both ends of the spectrum.
So we’ve gathered our hard-to-find sizes into one collection.
Each pair is made by our artisans in small batches, often using limited leather remnants that we may never come across again. Once those leathers are gone, many of these styles won’t return.
Just a few beautiful pairs left for summer 🤍
Link in bio.
#osay #ourstoriesareyours #artisans #walkamileinmyshoes
Ease. Style. Comfort. For the long weekend. Happy Ease. Style. Comfort. For the long weekend. Happy Memorial Day💙

#osay #ourstoriesareyours #artisans #walkamileinmyshoes #memorialday
❤️OOO💚 #osay #ourstoriesareyours #outofoffice #me ❤️OOO💚 #osay  #ourstoriesareyours #outofoffice #mexico
In a world where fashion moves fast and credit tra In a world where fashion moves fast and credit travels selectively, we have always believed that the most important story is the one that usually goes untold. This is a rare moment to hear it in person, in Tunis, from the people who live it. Come and meet Olfa and Moez, the founders of Hamza Creation, the atelier behind each pair. May 14-17. Phosphor Creative District, Rue du Phosphate, La Marsa.📍 @phosphor.creativedistrict @popup.with.friends
The small things that feel like home. 🐈‍⬛💙 #osay # The small things that feel like home. 🐈‍⬛💙 #osay #ourstoriesareyours #carthage #tunisia #catsoftunisia
A friend visited her mother in Morocco. She told h A friend visited her mother in Morocco.
She told her about OSAY — the hands that made the shoes, how long it takes, where it all comes from.
Her mother slipped on a pair while she listened.
She never took them off.
A friend flew back to London.
The shoes stayed in Casablanca.
Happy Mother’s Day to all the mother figures in our lives. May we keep showing them love.❤️❤️ #osay #ourstoriesareyours #mother #happymothersday

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O S A Y is an ethical, artisan-based company cultivating luxury goods that are both sustainable and attainable by preserving the craftsmanship of master artisans, while celebrating the art of Mediterranean living.

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