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March 26, 2024

The Futurist

March 26, 2024

Sinead Bovell stands at the intersection of technology, fashion, and futurism. As the visionary founder of WAYE, a leading tech education company, and a sought-after model.

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She keeps dreaming. She keeps building. Meet Hafs She keeps dreaming. She keeps building. Meet Hafsa Koita @itshafsatou , the French-Senegalese founder of @marbrenyc —a Brooklyn-based pastry brand she launched from her apartment, after bedtime, while raising two boys and working a full-time job. The dream started with a whisk and a memory. A way to bring a piece of Paris into her New York kitchen. A taste of home—soft, elegant, nostalgic. One year later, she’s at @smorgasburg every weekend, partnering with luxury brands, and growing a fledgling business with heart. Her madeleines feel like little gifts. Baked with care, steeped in memory, and just like Proust’s, they carry you back somewhere—so deliciously. A moment of comfort. A bite of belonging. Because what she’s really serving is resilience and intention—wrapped in care. — She Keeps Dreaming / She Keeps Building is a series by @osaythelabel spotlighting women carving new paths—step by step, story by story. #SheKeepsDreaming #SheKeepsBuilding #walkamileinmyshoes #madewithsoulskillandlove
Motherhood is at the heart of OSAY🩷 Founded by Motherhood is at the heart of OSAY🩷 Founded by two mothers—one of whom, Simone, just welcomed her first child this year—OSAY has always been about more than shoes. It’s about simplifying life in beautiful, thoughtful ways. It’s about comfort, style, and feeling good in your skin—because how you feel shapes how you show up. We design and produce with integrity, care for the past, and a deep sense of responsibility for the future. At our core, we’re building a community—of mothers, makers, and storytellers—who care deeply about the world around them. This brand began with a simple idea: walk a mile in my shoes. Built on empathy and craftsmanship, OSAY has grown into a space where stories and steps are shared with care. Motherhood has only deepened our sense of empathy. To the mothers who anchor, nurture, and inspire—this is for you. Happy Mother’s Day🌸 #osay #ourstoriesareyours #motherday #motherhood #walkamileinmyshoes
Spain || La Chili Red - The color of passion. Sell Spain || La Chili Red - The color of passion. Selling out fast ❤️❤️ #osay #artisans #handmade #ourstoriesareyours #walkamileinmyshoes
OSAY lives at the crossroads of Arab heritage and OSAY lives at the crossroads of Arab heritage and American culture—a space where craft and culture meet, and where every step carries a story. Join us this Arab American Heritage Month at the Farah Festival as we celebrate the richness of tradition, the warmth of community, and the power of shared stories. Our shoes are handcrafted in Tunisia and rooted in memory—yet designed for here, for now, for you. 🗓 Date: Saturday, April 26 📍 Location: Montclair Art Museum,3 S Mountain Ave, Montclair, NJ 07042 ⏰ Time: 1 PM – 5 PM
She Keeps Building. This series celebrates women w She Keeps Building. This series celebrates women who are walking different paths—with determination, care, and the courage to keep going, even when the way forward isn’t fully clear. Some are shifting careers. Others are reimagining what motherhood means. Some are artists, lawyers, teachers, or founders. All of them are choosing to take the next step—imperfectly, intentionally, and in their own rhythm. Meet Ichrak @ichou_nyc , founder of @studiomercerie. She’s a former finance professional, a mother, an immigrant, and a creative who built her own lane in the world of event design. Ichrak didn’t have a map—just vision, grit, and the belief that a different life was possible. “You can dream of a different life—and it will come. Just be patient.” Her story is one of quiet persistence and bold imagination—a reminder that every step matters, even when we don’t know where the road will lead. Know someone walking a path that deserves to be seen? A friend, a sister, a colleague, or even yourself—message us. We’d love to hear. #SheKeepsBuilding #Walkamileinmyshoes #madewithsoulskillandlove #StudioMercerie #OSAYSteps #WalkingWithPurpose #PatienceAndPow
At home in the rhythm of celebration — our cofou At home in the rhythm of celebration — our cofounder Kenza prepares with her family, wearing La Mule in Gray. Mediterranean ease meets timeless craftsmanship. Eid Mubarak to everyone celebrating around the world 🌍💙 Repost @nytstyle Reporter @sadibahasan Photographer @amirbangs #osay #ourstoriesareyours #artisans #walkamileinmyshoes #eidmubarak
Today is a heavy day at OSAY. We lost Mansour—on Today is a heavy day at OSAY. We lost Mansour—one of our very first artisans, with us since day one. One of the most creative, generous souls we’ve ever known. His smile lit up every room; his presence was the heartbeat of the atelier. Mansour wasn’t just part of our business—he was family. The kind of person whose hands told stories, whose spirit lives on in every stitch of most of our pieces. We will miss him deeply. His legacy lives in the love, joy, and craftsmanship that define OSAY. Our hearts are with his family, his wife and two daughters. This is why we do what we do: to honor the people behind the work. To connect you not just to a product—but to a soul. Rest in peace, dear Mansour. Thank you for everything. #OSAY #OurStoriesAreYours #walkamileinmyshoes #HandmadeWithLove #inmemory

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O S A Y is an ethical, artisan-based company cultivating luxury goods that are both sustainable and attainable by preserving the craftsmanship of master artisans, while celebrating the art of Mediterranean living.

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