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January 31, 2022

Urban Souk

January 31, 2022

An OSAY visual diary at the urban souk: Mediterranean color, woven texture, and the layered ease that runs through every OSAY collection.

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“Not sure how to put it, but Marseille feels like “Not sure how to put it, but Marseille feels like the cradle of the Mediterranean, a melting pot of cultures, bridging France and the Maghreb where everyone feels at home. You get the feeling of being at once in the streets of Tunis or Algiers and in France. And then there’s the sea, everywhere, from the calanques to the pebble and sand beaches. It’s both gentle and rough, inspiring and chaotic, restful and exhausting; in short, really wonderful!” @malekefrt in Marseille wearing La Spazzo. The perfect travel shoe.
Part deux: Moez and Olfa ❤️ walk us through leathe Part deux: Moez and Olfa ❤️ walk us through leathers from past collections, the raffia we’ve been working with for La Mariem Jane flat, new croco embossed textures, and a cowhide that speaks for itself. Stay close. Part trois: Moez takes the mic🎙️🎶 #osay #ourstoriesareyours #artisans
This is where it all begins.❤️ Part un: Kenza with This is where it all begins.❤️ Part un: Kenza with Moez and Olfa master artisan and production lead working side by side not as separate roles but as one continuous creative dialogue. Leather is never just selected. It is read. Understood. Followed. Its origin its texture its resistance all of it informs what it is allowed to become. Every shoe begins with listening to the material and to the people who know it best. Our artisans are our co creators and co authors. This is their world. 🐦‍⬛ Soundtrack by Jean Saffroun, resident bird, atelier guardian, and arguably the most important creative voice in the room. #osay #atelier #ourstoriesareyours #artisans
You might ask: why does a shoe brand host an eveni You might ask: why does a shoe brand host an evening about perimenopause? Because for us it has never been about the transaction. It has always been about community. About the stories we share — and the ones we don’t dare to, even when we’re carrying them alone. About the perpetual evolution of being a woman. Of learning, changing, and finding comfort not just in what we wear, but in knowing we are not alone in what we feel. Just like our leather, we believe in softening with time. In taking it one comfortable step at a time. Because that’s what makes us human. Tomorrow night, we’re making space for that. 📍 AYOON · 331 Smith St, Carroll Gardens, Brooklyn 🗓 Thursday April 16 · 6–8 PM ✦ Free · Link in bio to register An intimate evening on perimenopause and women’s health. Real stories. Anonymous questions answered live by Dr. Sohaib Imtiaz, @drsohaibimtiaz Chief Medical Officer @peopleinc , @people , @health @verywellhealth . @getlibre supplements served as complimentary mocktails. Come as you are. #osay #coastalclay #womenshealth #perimenopause #brooklynevents
When your shoes match your tiles ♥️ #osay #ourstor When your shoes match your tiles ♥️ #osay #ourstoriesareyours #tiles
The conversation we should have been having.🌷 On A The conversation we should have been having.🌷 On April 16 we’re hosting an intimate evening for women’s health at AYOON in Brooklyn. Perimenopause. Menopause. The symptoms no one talks about enough. Dr. Sohaib Imtiaz - board-certified lifestyle medicine doctor and Chief Medical Officer for Health.com - will be in the room to answer all the questions you didn’t find the space to ask elsewhere. Nothing dismissed. This evening is hosted by OSAY x AYOON in partnership with Libré — a women’s supplement brand built specifically for the perimenopause journey. Real stories from real women. A prize draw to close. Free. RSVP required. Link in bio. 9 AYOON • 331 Smith St, Brooklyn Wednesday April 16 • 6-8 pm @ayoonbrooklyn @getlibre #osaythelabel #womenshealth #perimenopausehealth brooklyneve
Wherever we go, they come with us. L’Odaïtes is no Wherever we go, they come with us. L’Odaïtes is now part of The Ritual Edit on OSAY. Mediterranean skincare rooted in heritage, made by three sisters from a family of apothecaries. Date extract, orange blossom, prickly pear. Ingredients from the garden and the desert, crafted in France. Code RITUAL30 for 30% off the L’Odaïtès selection. Link in bio. #Osay #ourstoriesareyours #lodaites #skincare

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O S A Y is an ethical, artisan-based company cultivating luxury goods that are both sustainable and attainable by preserving the craftsmanship of master artisans, while celebrating the art of Mediterranean living.

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